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Associate Creative Director
Brooklyn, NY
Audible
Amazon Astro
Playlist Purge
Burger King
Culligan Water
Amway
King Asante
Vanitas
Media Intelligence Platform
Audible
Organic Social
As an emerging popular audio-entertainment brand, Audible has a lot of stories. They hired us to tell them for their organic social channels.
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To celebrate Audible's thriller library, we created an investigation toolkit that taps into the curiosity of thrill-obsessed listeners. We leveraged native instagram stickers to give the illusion of interactive investigation.
Instagram Stories
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Did you know Harry Potter was one of the first books recorded for audio? 25 years later, Audible and Pottermore asked us to announce plans to re-record the series with a full cast and Dolby Atmos effects.
Harry Potter
(Coming 2025)
To get listeners excited about Audible's selection of thrillers, we created thriller themed memes about Audible user beheviors.
To engage with our audience on 4/20, we decide to weed-ify some of our most popular listens using trippy word chains and ask users which ones they were listening to.
Twitter Poll
4/20
Creating content for one of the greatest musicians of our time, Stevie Wonder, is one of the highest points of my career. But the cherry on top was being reposted by the former First Lady, Michelle Obama.
The Wonder of Stevie
A Higher Ground Podcast
To honor Fyodor Dostoevsky, Author of 'Crime and Punishment,' on his birthday, we leveraged the social first language, "name a more iconic duo, I'll wait," to highlight the book's impact and icon-like status.
Twitter Poll
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To celebrate AANHPI Month and the array of Asian listens on Audible, we illustrated foods across the different cultures in the style of the audible chevron.
Instagram Story
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For the 2024 Oscars, we wanted to highlight the listens that inspired the best adapted screenplay category by imersing users into the writers aesthetic.
Instagram Stories
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To celebrate the 70th Anniversary of the Lord of the Rings trilogy, we hosted a party and filmed a Lord of the Rings candy salad which featured themed candy such as Gollum's Fish, Treebeard's twigs, and a one ring pop.
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To celebrate Thanksgiving, we offered our expert literary opinion on what book characters would bring to thanksgiving; offering some perhaps unexpected but more humorous takes.
Thanksgiving
The Bear: Season 3
In anticipation for season 3 of the Hulu series, The Bear, we wanted in on the social buzz. Leveraging the trending social language, "someone cooked here," we positioned the Audible app library as our area of expertise.
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To create conversation about the Dolby Atmos recording of George Orwell's novel 1984, we asked listeners what aspects of the novel have come true using a crystal ball eye.
National
Narrators Day
For National Narrators Day, November 1, we created a poster inspired graphic that honored the art of narration and showcased some of our listeners most beloved talent such as Jim Dale, Stephen Fry, Jennifer Ikeda, and more.
Audible
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