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Associate Creative Director
Brooklyn, NY
Audible
Amazon Astro
Playlist Purge
Burger King
Culligan Water
Amway
King Asante
Vanitas
Media Intelligence Platform
Audible
Organic Social
As an emerging popular audio-entertainment brand, Audible has a lot of stories. They hired us to tell them for their organic social channels.
In anticipation for the We Were Liars Prime Video adaption, we created a playful meme that informs fans Emily Alyn Lind not only stars in the Prime TV show, but also narrates the audiobook.
To create buzz around our Spanish audiobook collection for our LATAM listeners, we created a spanglish meme that taps into the user experience, more specifically chisme.
LATAM
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To celebrate Audible's thriller library, we created an investigation toolkit that taps into the curiosity of thrill-obsessed listeners. We leveraged native instagram stickers to give the illusion of interactive investigation.
Instagram Stories
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Did you know Harry Potter was one of the first books recorded for audio? 25 years later, Audible and Pottermore asked us to announce plans to re-record the series with a full cast and Dolby Atmos effects.
Harry Potter
(Coming 2025)
To get listeners excited about Audible's selection of thrillers, we created thriller themed memes about Audible user beheviors.
To engage with our audience on 4/20, we decide to weed-ify some of our most popular listens using trippy word chains and ask users which ones they were listening to.
Twitter Poll
4/20
Creating content for one of the greatest musicians of our time, Stevie Wonder, is one of the highest points of my career. But the cherry on top was being reposted by the former First Lady, Michelle Obama.
The Wonder of Stevie
A Higher Ground Podcast
To honor Fyodor Dostoevsky, Author of 'Crime and Punishment,' on his birthday, we leveraged the social first language, "name a more iconic duo, I'll wait," to highlight the book's impact and icon-like status.
Twitter Poll
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To celebrate AANHPI Month and the array of Asian listens on Audible, we illustrated foods across the different cultures in the style of the audible chevron.
Instagram Story
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For the 2024 Oscars, we wanted to highlight the listens that inspired the best adapted screenplay category by imersing users into the writers aesthetic.
Instagram Stories
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To celebrate the 70th Anniversary of the Lord of the Rings trilogy, we hosted a party and filmed a Lord of the Rings candy salad which featured themed candy such as Gollum's fish, Treebeard's twigs, and a one ring pop.
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To celebrate Thanksgiving, we offered our expert literary opinion on what book characters would bring to thanksgiving; offering some perhaps unexpected but more humorous takes.
Thanksgiving
The Bear: Season 3
In anticipation for season 3 of the Hulu series, The Bear, we wanted in on the social buzz. Leveraging the trending social language, "someone cooked here," we positioned the Audible app library as our area of expertise.
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To create conversation about the Dolby Atmos recording of George Orwell's novel 1984, we asked listeners what aspects of the novel have come true using a crystal ball eye.
National
Narrators Day
For National Narrators Day, November 1, we created a poster inspired graphic that honored the art of narration and showcased some of our listeners most beloved talent such as Jim Dale, Stephen Fry, Jennifer Ikeda, and more.
For this post, I was inspired by the money folding artist Dan Tague. I thought his approach was a perfect artistic device to convey the Murdoch family's reach and power over society.
Created by Jon Ronson, The Debutante is an episodic which explores the mind of Carol Howe and her involvement in the Oklahoma City Bombing. We created this profile collage to highlight the contrast of her two personas.
In honor of the 50th anniversary of Hip Hop, we highlighted DJ Drama's Gangsta Grillz Podcast, an interview styled episodic in which he discusses rap music with game changing artists like Lil Wayne, Tyler the Creator, 2 Chainz, and more.
From the World of R.L. Stine, Are You Afraid of the Dark is a children's horror episodic. To create hype for it's release, we used a self-lighting-match to engage users with a question.
Author, Jenny Han, is the master of any universe she pens;
The Summer I Turned Pretty series included. How does she do it? For this post, we aimed to showcase her skill of "world-building" by assembling a collage from her point of view.
Capitalizing off of the Netflix release of Queen Charlotte, we created a collage that showcases author Julia Quinn's take on the historical figure: an empowering black queen.
Donor 9623 is a 2-part episodic that documents the wrong-doing of a criminal sperm donor. To detail the severity of his crimes, we re-created his sperm donor application.
To acquaint users with the bookmark feature of the Audible app, we created this UI focused post where the more the user interacts with the app, the more the listen comes to life.
In 2023, "Banned books" came up in more conversations than ever, especially with our client Audible. With consideration for legal issues, we took a subtle approach to highlighting banned books. Can you find the hidden "banned" symbol?
Instagram Story
For Summer 1976, we were asked to marry the new brand elements with self capture video from authors, Jessica Hecht and Laura Linney.
Audible
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