Before I was an art director, I was a chronic doodler. The first time I struck genius was on my sister's wall. I've pivoted to photoshop since then.
Madeleine Arch is a full-time Art Director and part-time Artist currently located in Brooklyn, NY. She first moved to the city in the Summer of 2019 following her graduation from Boston University, where she earned a BS in Advertising and a Minor in Visual Arts. Since beginning her career, Madeleine has collaborated with clients such as Eli Lilly & Co, GSK, Leafbread, King Asante, Culligan Water, Quench, Atkins, Amway, Burger King, Centerwell Pharmacy, and most recently Audible. Her focuses range from social media, brand design, web design, illustration, and 360 campaigns. She's even racked up a few awards in the process.
Clio Award, 2022
D&AD, 2021 & 2022
Bronze Cannes Lion, 2021
Merit New England Hatch Awards, 2019
Illustration | Storyboarding | Motion
In an effort to increase Amway's googleability, we created 2 website videos that leverage pre-identified SEO keywords. Given the clients flexible timeline, we proposed a more distinct illustration style and gradient video transitions to elevate the brand's identity.
An ongoing personal project in which try to motivate myself to re-catalogue my spotify playlists by making mock-album covers.