top of page
SLIDES_BRANDED_Black-1_1.png
Queens.jpg
SLIDES_BRANDED_Black-1_1.png
SLIDES_BRANDED_Black-1_1.png
Img3.png
SLIDES_BRANDED_Black-1_1.png
SLIDES_BRANDED_Black-1_1.png
AUD_April_BitterBlood_IGPost_4-5_F1_R1.jpg
SLIDES_BRANDED_Black-1_1.png
SLIDES_BRANDED_Black-1_1.png

Before I was an art director, I was a chronic doodler. The first time I struck genius was on my sister's wall. I've pivoted to photoshop since then.

IMG_3951.png

Madeleine Arch is a full-time Art Director and part-time Artist currently located in Brooklyn, NY. She first moved to the city in the Summer of 2019 following her graduation from Boston University, where she earned a BS in Advertising and a Minor in Visual Arts. Since beginning her career, Madeleine has collaborated with clients such as Eli Lilly & Co, GSK, Leafbread, King Asante, Culligan Water, Quench, Atkins, Amway, Burger KingCenterwell Pharmacy, and most recently Audible. Her focuses range from social media, brand design, web design, illustration, and 360 campaigns. She's even racked up a few awards in the process.

Clio Award, 2022
D&AD, 2021 & 2022

Bronze Cannes Lion, 2021

Merit New England Hatch Awards, 2019

Artboard 1.png
ProjectTile_BK_Logo_edited_edited.png
Culligan_Logo_edited.png
Amway Logo.png
Atkins KO_Logo_Black.png
King-Asante_Logo_6_1_edited_edited.png
Dentsu-logo_black.svg.png
glaxosmithkline-logo-black-and-white_edi
eli-lilly-logo-sm-240x0-c-default_edited
SLIDES_BRANDED_Black-1_1.png
SLIDES_BRANDED_Black-1_1_edited.png
Artboard 176.png

Illustration | Storyboarding | Motion

AMWAY

In an effort to increase Amway's googleability, we created 2 website videos that leverage pre-identified SEO keywords. Given the clients flexible timeline, we proposed a more distinct illustration style and gradient video transitions to elevate the brand's identity. 

Album Art

PLAYLIST PURGE

An ongoing personal project in which try to motivate myself to re-catalogue my spotify playlists by making mock-album covers.