Art Director | New York, NY
Content & Performance at Dentsu
Clio Award, 2022 | D&AD, 2021 & 2022 | Bronze Cannes Lion, 2021
Merit New England Hatch Awards, 2019
Madeleine Arch is a full-time Art Director and part-time Artist currently located in Brooklyn, NY. She first moved to the city in the Summer of 2019 following her graduation from Boston University, where she earned a BS in Advertising and a Minor in Visual Arts. Since beginning her career, Madeleine has collaborated with clients such as Eli Lilly & Co, GSK, Leafbread, King Asante, Culligan Water, Quench, Atkins, Amway, Burger King, and Centerwell Pharmacy, in various focuses including social media, brand design, web design, illustration, and 360 campaigns. She's even racked up a few awards in the process.
I'M PROUD OF
Illustration | Storyboarding | Motion
September 2022 - November 2022
In an effort to increase Amway's googleability, we created 2 website videos that leverage pre-identified SEO keywords. Previously, the creative look and feel has only featured stock photography and quick illustrations. Given the clients flexible timeline, we proposed a more distinct illustration style and gradient video transitions to elevate the brand's identity.
Social Media | Ad Campaign
May 2019 - July 2019
Merit - New England Hatch Awards
CW | Abigail Waters
For transgender people, names are important. It represents people becoming who they truly are. But there are people out there who still think that being trans is just a phase. So show them the power names have. To help illustrate the journey of name-finding and the wider gender spectrum, we selected a wide range of pink and blue-tone lighting photography. We then applied a gradient overlay that pans across the image to help the viewers better understand the shift and power in names.