TIKTOK 101
Tiktok is a multifaceted app made up of the following key components:
CULTURE
SOUND
CREATORS
TRENDS
COMMERCE
PRODUCT
SOCIAL IMPACT
COMPETITORS
The amount of time spent on Tiktok rivals that of long-form entertainment titans such as:
TV
1.8 Hours
OTT
1.7 Hours
Tiktok
1.4 Hours
Netflix
1.1 Hours
Spotify
0.7 Hours
Prime
0.4 Hours
WHAT IS TIKTOK?
THE USERS POV
Users describe brands on tiktok as:
GENUINE
CREDIBILITY
REAL
ENTERTAINMENT
AUTHENTIC
FUN
TRUSTWORTHY
UNIQUE
Source: eMarketer, US Audience April 2020
Tiktok Internal Data, July 2020
93%
93% of Tiktok users report feeling happy after being on Tiktok
30%
30% of US Tiktok users said they watch less long form content since joining Tiktok.
71%
71% of Tiktok users believe
trends start on Tiktok
1 BILLION MONTHLY USERS
KEY TAKEAWAYS
01
Tiktok is an entertainment platform powered by community that drives culture and commerce.
02
The audience that your brand seeks is on Tiktok, so your brand needs to be on Tiktok too.
03
Creativity is the most important tool to increasing engagement and driving Key Performance Indicators (KPI).
04
Slowly intigrate your brand onto the platform.
BRIEFING
WHAT IS TIKTOK?
TIKTOK IS NEW
Tiktok is a multifaceted app made up of the following key components:
EVOLVED
BOTTOM UP
AUTHENTIC
TRENDS
PRODUCT