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TIKTOK LEARNINGS
TIKTOK 101

Tiktok is a multifaceted app made up of the following key components:

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CULTURE

Music Apps

SOUND

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CREATORS

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TRENDS

COMMERCE

PRODUCT

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SOCIAL IMPACT

COMPETITORS

The amount of time spent on Tiktok rivals that of long-form entertainment titans such as:

TV

1.8 Hours

OTT

1.7 Hours

Tiktok

1.4 Hours

Netflix

1.1 Hours

Spotify

0.7 Hours

Prime

0.4 Hours

WHAT IS TIKTOK?
THE USERS POV

Users describe brands on tiktok as:

GENUINE
CREDIBILITY
REAL
ENTERTAINMENT
AUTHENTIC
FUN
TRUSTWORTHY
UNIQUE
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Source: eMarketer, US Audience April 2020

Tiktok Internal Data, July 2020

93%

93% of Tiktok users report feeling happy after being on Tiktok

30%

30% of US Tiktok users said they watch less long form content since joining Tiktok.

71%

71% of Tiktok users believe

trends start on Tiktok

1 BILLION MONTHLY USERS
KEY TAKEAWAYS

01

Tiktok is an entertainment platform powered by community that drives culture and commerce.

02

The audience that your brand seeks is on Tiktok, so your brand needs to be on Tiktok too.

03

Creativity is the most important tool to increasing engagement and driving Key Performance Indicators (KPI).

04

Slowly intigrate your brand onto the platform.

BRIEFING
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WHAT IS TIKTOK?
TIKTOK IS NEW

Tiktok is a multifaceted app made up of the following key components:

EVOLVED

BOTTOM UP

AUTHENTIC

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TRENDS

PRODUCT

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SOCIAL IMPACT

TIKTOK 101
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