Video Script

Producing patient testimonies can be difficult for a number of reasons, but for cancer patients that experience fatigue, the challenge of participation is the primary hurdle.

My partner and I were tasked with creating a concept which allowed patients to express their new-found freedoms with Retevmo that could also accommodate their patient needs.

Our idea was simple: to create a series of commercial-esque videos that captured the patients slice of life mentality. We decided to brandish patients' voicemail greetings to execute.